This chart shows the results of a variety optimization study for a Colorado frozen dessert manufacturer. The data indicated that if a retail outlet would only stock three varieties of this brand, the optimal three flavor line includes chocolate, van…

This chart shows the results of a variety optimization study for a Colorado frozen dessert manufacturer. The data indicated that if a retail outlet would only stock three varieties of this brand, the optimal three flavor line includes chocolate, vanilla and mint chip.

We can customize any market research study to fit your needs.  Below are some common examples of projects we are able to perform:

  • Concept & Product Testing

  • Sales Forecasting or Market Size Assessment

  • Customer Satisfaction

  • Pricing & Revenue Maximization

  • Awareness & Brand Tracking

  • Consumer Targeting & Segmentation

  • Variety & Line Optimization

  • Packaging Tests

  • Habits & Practices

    Given the customized nature of the research we perform, any given project may contain a mix of these different research types.